Friday, May 16, 2014

Commercials I liked: Heineken Light: The Handlebar Moustache

Logline: An out-of-place man with a handlebar mustache struggles to find a place where he belongs
Concept Statement: There is a time and place for everything

Runtime: 1:00

Things I liked:
  • Fun and silly concept with over-the-top humor
  • Handlebar mustache connects to old-timey bar
  • Whimsical, merry-go-round-like background music
Misc. Film Techniques Observed:
  • Montage
  • Rule of 3: The main character is put into 2 situations that make him feel awkward due to his mustache, but in the third, he finds the place where he belongs

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